Marketing Communications Specialist

Full Time

Ferris State University

Grand Rapids, Michigan, Position Title: Marketing Communications Specialist   Location: Grand Rapids   Department: 40703 – EIO Program Marketing   Advertised Salary: $45,000 – $48,000 with comprehensive benefits package (health care, vacation, etc.). Salary commensurate with education, experience, and other requirements.   FLSA: Exempt   Temporary/Continuing:  Continuing   Part-Time/Full-Time: Full-Time   Union Group: N/A   Term of Position: 12 Month   At Will/Just Cause: At Will   Summary of Position: This position provides marketing communication services to execute recruitment and enrollment strategies for Statewide and Online programs, the Office of Graduate Studies, and Dual Enrollment. The person assists in the creative process for recruitment and advertising campaigns, which includes content development and publishing via web, email, social media, print, face-to-face, phone, and other mediums. This person will attend recruitment events, communicate with prospective students, coordinate the distribution of branded literature and promotional items, and be expected to provide excellent student service. The anticipated start date for this position is September 2023. However, this is an estimated date and can be revised if needed.   Position Type: Staff   Required Education: Bachelor’s degree in marketing, sales, public relations, communications, advertising or equivalent. The requirements listed represent the required knowledge, skill, and/or ability. Any equivalent combination of education, training, and experience which provides the required knowledge, skills, and abilities may be considered. Equivalency for education is two years of full-time related work experience equals one year of education.   Required Work Experience: Professional experience in communications, marketing, public relations, recruitment or related field that included contact with the public and professional audiences. Professional social media and digital marketing experience. Demonstrated writing and presentation skills. Proficient in Microsoft Office and web applications.   Required Licenses and Certifications: Valid driver’s license required.   Physical Demands: Office Environment Bending Carrying Driving Lifting   Additional Education/Experiences to be Considered: Professional experience in higher education. Experience with student recruitment. Previous Banner, Salesforce or Marketing Cloud experience. Experience in content management systems including WordPress, Omni or related platforms. Proficient in the Spanish language. Experience with marketing on TikTok, LinkedIn and other social platforms. Experience with Google Ads.   Essential Duties/Responsibilities: 1. Work with the marketing team to represent the University and academic programs through print and digital media, by developing content and implementing communications strategies. 2. Research, write copy, and publish content for social media, web pages, advertising, brochures, flyers, event materials, and more. 3. Provide information on educational and career programs to prospective students; interpret University policies, procedures, and admissions requirements to various constituents. 4. Acquire, and maintain, an in-depth knowledge of the University and program offerings in order to provide explanation and interpretation of eligibility requirements, practices and procedures, and career opportunities in academic programs. 5. Maintain databases, tracking prospects, admits and students. Use this customer retention tool to build relationships and communicate digitally, via phone, and face-to-face with each audience. 6. Represent Ferris and the academic programs at events, including making group and one-to-one presentations. 7. Assist with planning and hosting recruitment events – both virtual and in-person. 8. Responsibly handle matters of a sensitive and confidential nature. 9. Utilize various software and online applications, including Microsoft Office, Adobe Suite, Salesforce, Concur, Omni, social media, and Google. 10. Statewide travel and occasional evenings and weekends are required. 11. Any other duties assigned within the position classification area. 12. Demonstrates understanding of diversity, equity, and inclusion, especially in working relationships with students, faculty, staff, and community members.   Marginal Duties/Responsibilities:     Skills and Abilities: 1. Possess strong oral and written communication skills and easily relate to others to build trust and relationships. 2. Possess strong interpersonal and organizational skills with attention to detail and accuracy. 3. Successfully interact with a variety of staff, students and visitors in a variety of situations. 4. Excellent working knowledge of computer databases, Microsoft Office, Adobe Creative Cloud, and applications for management of student recruitment. 5. Operate office machines and specialized equipment such as copier, printer, and computers. 6. Utilize the rules of proper grammar, correct spelling and punctuation, and proper arrangement of information when preparing correspondence and documents. 7. Plan, organize and make sound judgments and decisions while paying attention to assuring that all details are handled efficiently and effectively. 8. Develop a solid understanding of Ferris programs and related industry terminology. 9. Project a positive image and establish good rapport with the public. 10. Possess a sense of humor, high level of energy and enthusiasm, and ability to work collaboratively in a fast-paced environment and communicate with a wide variety of individuals both on and off-campus. 11. Works independently as well as part of a creative team. 12. Demonstrated commitment, experience and understanding for diversity, equity, and inclusion.   Required Documents: Cover Letter Resume Unofficial Transcript 1   Optional Documents:     Special Instructions to Applicants: Unofficial Transcript 1 (REQUIRED): Applicants must attach a copy of their unofficial transcript of their bachelor’s degree if applicable. If you do not have a transcript, please write a justification explaining how your work experience is equivalent to the required education and attach that justification in lieu of the transcript. The transcript must include the Institution name, applicant name, date of degree attained, and degree awarded. The finalist must submit an official transcript (if applicable).   Initial Application Review Date: September 4th, 2023   Open Until Position is Filled?: True   Posting Close Date: None   EEO Statement: Ferris State University, an Affirmative Action/Equal Opportunity employer, is committed to enhancing equity, inclusion, and diversity within its community. Ferris offers employment opportunities to qualified candidates seeking careers in a student-focused environment that values opportunity, collaboration, diversity and educational excellence.  Learn more about the Ferris Mission and community at . The University actively seeks applications from women, minorities, individuals with disabilities, veterans, and other underrepresented groups. For more information on the University’s Policy on Non-Discrimination, visit:  Ferris Non-Discrimination Statement .