Metal Exchange
St. Louis, Missouri, We’re looking for a passionate and driven Digital Marketing Manager to be responsible for planning, developing, and implementing digital marketing strategies for a growing marketing team. In addition to helping establish and shape the overall marketing function for a well-established, global company, you will support brand growth, business development, communication and recruitment efforts, while directing and executing the company’s digital marketing initiatives at both strategic and tactical levels. You’ll need to have a strong grasp of key business metrics as well as a keen focus on success measures across all marketing channels. This hands-on position is critical in establishing the new enterprise-level marketing function, which covers multiple subsidiary brands. Key initiatives will include leveling up our digital presence (via paid and organic channels), social media, and relaunching and managing our websites to function as a hub for marketing activities.
Responsibilities of the Role:
Develop and implement digital marketing strategies in alignment with marketing and business goals
Plan and execute digital marketing campaigns across various platforms (e.g. social media, email, search engines, display advertising)
Help to identify, implement and effectively manage MarTech stack (includes marketing automation platform, communication tools and Google Campaign Manager, Google Tag Manager, etc…)
Analyze data to measure campaign effectiveness and make recommendations for improvements
Lead the redesign, launch, management and optimization of the company website(s) for improved brand alignment, demand functionality and overall user experience
Develop and execute SEO/SEM strategies to drive website traffic and increase brand visibility
Manage and allocate digital marketing budgets and resources effectively
Monitor and report on key performance indicators (KPIs) such as website traffic, conversion rates, and ROI
Create and manage content marketing campaigns, including blog posts, infographics, videos, and podcasts
Establish and maintain effective relationships with external partners such as agencies, vendors, and influencers
Manage online reputation, including monitoring, reporting sentiment to internal stakeholders, and leading community responses
Ensures execution of ideas in alignment with brand and to a high level of creative excellence
Collaborate with internal teams and external partners to execute marketing initiatives
Identifying and pursuing new opportunities for growth and expansion
Maintain a strong brand voice and identity across all marketing channels
Education
Bachelor’s degree in marketing, communications or related field from accredited college or university required
Experience
Minimum 7 years of marketing experience across all digital channels is required
Other required Knowledge, Skills, and Abilities
Excellent understanding of digital marketing best practices across technologies
Ability to perform analytic work, including gathering requirements accurately, utilizing technical knowledge to design solutions, and maintaining logical documentation for work completed
Advanced knowledge of social media platforms and B2B utilization of these platforms
Ability to work with others and be part of the team
Strong communication skills (verbal and written)
Good business sense and judgment
Self-starter, with a strong drive and sense of intellectual curiosity
Ability to thrive as a motivated self-starter in a fast-paced, growing environment
Strong organizational skills, and ability to effectively disseminate information clearly and concisely
Flexible and driven to meet tight deadlines, handle multiple projects and prioritize them appropriately
Attentive to details and follows through on assigned tasks and commitments
Demonstrated ability to problem solve, influence others, and effect change
Possess the highest level of integrity; serving as a trusted advisor to customers and colleagues
Proficient in Microsoft Office – includes Word, Excel, PowerPoint, Outlook and Teams
Must be eligible to work in the United States; visa sponsorships are not available
Source ⇲
