Digital Communications and Marketing Specialist II

Full Time
  • Full Time
  • Houston

Rice University

Houston, TX, United States,, Special Instructions to Applicants: All interested applicants should attach a cover letter and a resume in the Supporting Documents section of the application. Attaching a portfolio is optional, but recommended. We suggest the documents be in a PDF format to avoid formatting issues. Position Summary The Digital Communications and Marketing Specialist II is a full-time position that serves as the primary staff member for establishing, monitoring, and maintaining the internal and external digital presence for the Doerr Institute for New Leaders at Rice University, with the goal in mind of increasing brand awareness and departmental visibility. This position will be a liaison between the Doerr Institute, Rice constituents, and the rest of the world. The ideal candidate will thrive in a fast-paced, team-oriented environment and will be a self-starter with the ability to manage competing priorities, think broadly, and interact with a wide range of stakeholders with professionalism. This position offers a flexible work schedule (minimum of 2 days in the office per week). Salary: $60,000 – $72,000 Requirements Bachelor’s degree In lieu of the education requirement, additional related experience, above and beyond what is required, on an equivalent year-for-year basis may be substituted 2 years of related work experience managing social media and digital communication platforms leaders in private, public, or social sectors Skills required Strong oral and written communication skills Good organization and creativity skills Good analytical problem-solving skills Familiar with AP Style Familiar with technology, social platforms, current, and future trends Ability to take direction and work to meet expected deadlines and schedules Demonstrated team player Essential Functions Recommends, develops and implements the digital communication and brand strategy for Doerr Institute Writes, designs, and coordinates the production of digital communication and marketing materials Develops integrated communications and / or marketing plans to meet objectives Builds digital community through social media channels, blogs, and the web Grows and engages user base Designs and develops graphics and web pages Manages social listening efforts and report back to management Provides customer service to constituents across digital channels Represents organization to constituents, campus, media Develops content used to engage constituents and grow channels Curates digital content Compiles data, analyzes and reports on social media use Acts as internal advocate for digital community efforts, building support for social initiatives among internal stakeholders and driving digital best practices Contributes to overall development and refinement of digital community strategy, and innovative social initiatives Performs all other duties as assigned Additional Functions Guides event planning and execution Manages vendors on specific projects Develops the brand strategy for the institute incorporating appropriate channels Manages program budget, goals, and objectives in alignment with organizational goals Manages market research and analysis used to make informed decisions regarding strategic marketing direction, product segmentation and customer targeting Assesses market opportunities and tracks market trends Recommends marketing improvements based on findings Preferences Three years of experience managing social media and digital communications platforms Experience in external communications in an academic or leader development environment Experience managing materials and logistics for national or international conferences Experience measuring impact of digital campaigns using Google Analytics and other analytics tools Experience with maintaining websites using a content management system, preferably Drupal Experience designing print and digital media such as posters, videos, ads, digital displays and email campaigns Experience coordinating media relations to include sponsored content, paid advertising, and earned media Experience serving as a brand manager, specifically implementing standards and strategies to elevate a brand Deadline driven proficiency in writing quality content for paper and/or electronic marketing materials Able to manage and triage various communications requests; can generate content, coordinate with others as necessary to manage projects and complete requests in a timely manner Professional demeanor, works well in teams, detail-oriented Experience with HubSpot or equivalent marketing automation software Workplace Requirements: Hybrid work schedule from Harris and surrounding counties. Doerr Institute for New Leaders Rice University HR / Benefits website Rice Mission and Values Rice University is an Equal Opportunity Employer with commitment to diversity at all levels, and considers for employment qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national or ethnic origin, genetic information, disability or protected veteran status. Faculty and staff are expected (but not required) to have completed a full vaccination series for COVID-19 (currently defined as full course COVID-19 Vaccine (typically two shots of a WHO-approved COVID-19 Vaccine or one J&J) and a COVID-19 booster. Rice does not require documentation for COVID 19 vaccination at this time for faculty and staff. More information can be found here: .