Campaign Measurement Product Lead – Automotive Marketing

Full Time

S&P Global

Southfield, Michigan, S&P Global Mobility The Role: Campaign Measurement Product Lead – Automotive Marketing The Location: Southfield, MI. The Team: The Polk Automotive Solutions team creates products that deliver best-in-class automotive intelligence to help marketers connect more effectively with their customers. The core client personas served are automotive marketers within automotive brands, ad tech, mar tech, and retail space. The Impact: This role leads product strategy, innovation, and development within the Polk Automotive Solutions product suite, leading Campaign Measurement, Subscriber Profile, and Buyer Profile tools . This role is an outspoken champion and subject matter expert with P&L responsibility. What’s in it for you: Create solutions and insights that are the cornerstone to every automotive marketer’s strategy Lead the industry with innovative solutions in campaign attribution, solving for challenges like signal loss and cookie deprecation Develop critical business skills by leading profitability and investment roadmaps, anticipating market needs. Responsibilities: Product performance for Campaign Measurement, Subscriber Profile, and Buyer Profile tools, including packaging, pricing, and client experience within core client base of media platforms, automotive marketers, automotive retailers/dealers. Polk Signals subject matter expert on product data sets and utilization. Collaborates with Sales and Marketing on Go-To-Market and promotional “voice of brand”. Cultivates product and operational innovation based on emerging market trend, new technologies and best practices. Evaluates competitive and alternative offerings, assessing their strengths, weaknesses, and market position relative to current S&P Global Mobility offerings. What We’re Looking For: Autonomy & Self-Motivation: Strong ability to independently manage multiple product initiatives across multiple teams within a matrix organization. Demonstrated excellent ability to successfully work with multidisciplinary, geographical dispersed project teams, while meeting deadlines and budgets Analytics: Demonstrated conceptual and analytical skills to form the basis of well-researched and documented plans and requirements. Problem Solving: Demonstrated strong ability to identify, analyze, evaluate alternatives and formulate responses to resolve to business and customer problems. Decision Making: Quickly analyzes, incorporates, and applies new information and concepts, and can make effective decisions even under pressure. Communication: Demonstrated excellent written communications skills, including ability to conduct presentations for clients, prospects and management. Minimum 2+ years’ relevant experience in media, marketing analytics, or CRM Bachelor’s Degree in Business, Economics, Marketing, or related field, or equivalent combination of education and experience in industry/workflow. Campaign measurement, campaign automation, Automotive industry marketing Account strategy / Product Management Performance Analyst Grade/Level ( relevant for internal applicants only ): Level 09 Compensation/Benefits Information (US Applicants Only): S&P Global states that the anticipated base salary range for this position is $ 49,400.00 to $98,200.00. Base salary ranges may vary by geographic location. In addition to base compensation, this role is eligible for an annual incentive plan. This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, visit . About Company Statement: S&P Global delivers essential intelligence that powers decision making. We provide the world’s leading organizations with the right data, connected technologies and expertise they need to move ahead. As part of our team, you’ll help solve complex challenges that equip businesses, governments and individuals with the knowledge to adapt to a changing economic landscape. S&P Global Mobility turns invaluable insights captured from automotive data to help our clients understand today’s market, reach more customers, and shape the future of automotive mobility. ———————————————————– Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment. If you need an accommodation during the application process due to a disability, please send an email to: and your request will be forwarded to the appropriate person. US Candidates Only: The EEO is the Law Poster describes discrimination protections under federal law. ———————————————————– 20 – Professional (EEO-2 Job Categories-United States of America), PDMGDV202.1 – Middle Professional Tier I (EEO Job Group), SWP Priority – Ratings – (Strategic Workforce Planning) Job ID: 291102 Posted On: 2023-08-16 Location: Southfield, Michigan, United States