Associate Director, Marketing

, Associate Director, Marketing US-NY-New York Job ID: 2023-12413 Type: Robert F. Wagner Graduate School of Public Service (PS1046) # of Openings: 1 Category: Marketing/Advertising/Public Relations/Media/Video/Audio New York University Overview The Associate Director of Marketing will be responsible for developing student recruitment strategies for NYU Wagnerâ™s degree, certificate, and non-degree programs. Partner with the supervisor to a) prepare and execute an annual multichannel student recruitment marketing plan to achieve quantitative and qualitative enrollment goals across NYU Wagner programs; b) oversee the execution of marketing campaigns in an effective and well-coordinated multichannel approach; c) write, create, and publish marketing content across multiple digital platforms, including web, email, social media, and multimedia channels; d) develop and maintain metrics to measure the success of marketing and recruitment efforts including, but not limited to, UTM tracking and ROI analyses; e) ensure adherence to the schoolâ™s overall brand and marketing strategies; f) supervise marketing staff, student and temporary workers; g) manage external vendors and budgets; h) utilize CRM (Slate) and other tools (Google Analytics, on-platform analytics) to support all marketing initiatives; and g) provide robust reports and dashboards with summaries, analyses, and recommendations to supervisor and leadership. Responsibilities Required Education: Bachelor’s Degree Preferred Education: Master’s Degree Required Experience: 5+ years of experience in public relations, marketing, communications, journalism, digital media, or equivalent combination. Must include experience in creating and managing content in digital space including website, blogs, social media, multimedia content, and other online platforms. Experience utilizing data to make decisions on marketing campaign placement, flighting, and optimization. Required Skills, Knowledge and Abilities: Excellent verbal and written communication, project planning, and editorial judgment. Ability to work collaboratively across organizational lines. Thorough knowledge of digital marketing and experience using multiple forms of new media and technologies. Knowledge of online marketing and recruitment process, including basic knowledge of HTML and web content management systems. Experience in measuring and monitoring digital marketing and how these analytics can be applied to marketing and recruitment strategies. Experience working with and managing external vendors as well as internal stakeholders. Familiarity with CRM systems to track marketing campaigns. Preferred Skills, Knowledge and Abilities: Experience working at or managing advertising agency partners. Experience managing staff and a marketing budget. Proficiency in video, audio, digital photograph processes, and editing software. Familiarity with iMovie and/or Final Cut Pro. Proficiency in or familiarity with Google Analytics, AdWords, and Tag Manager. Proficiency in Slate. Graphic design skills a plus. Familiarity with digital accessibility standards. Qualifications In compliance with NYC’s Pay Transparency Act, the annual base salary range for this position is USD $80,000.00 to USD $100,000.00. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. This pay range represents base pay only and excludes any additional items such as incentives, bonuses, clinical compensation, or other items. NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen. EOE/AA/Minorities/Females/Vet/Disabled/Sexual Orientation/Gender Identity PI228258491

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